Established in July 2021, the company began its journey with re:mine, a skincare brand created for teenagers, not just to boost their confidence in appearance, but also to empower them through essential business and financial knowledge, nurturing the spirit of youth entrepreneurship.

In 2024, the business expanded into body care solutions for the hospitality industry, committed to delivering customized, cost-efficient products tailored to the unique needs of corporate clients, with the same dedication to quality and service.

By early 2025, responding to increasing demand for professional-grade cleaning products, the company broadened its portfolio to include liquid cleansing solutions. This strategic shift enabled the brand to scale effectively.

Tap into the Hospitality, Restaurant, and Catering (HORECA) sectors, where it has since recorded steady growth across the Indonesian market.

Now, with a strong focus on sustainability and operational excellence, the company continues to earn trust as a reliable partner. In mid-2025, it launched a breakthrough innovation: CINKLIN Cleansing Tablet, a compact multi purpose cleanser tablet, innovated for simplicity and efficiency to support operational excellence with eco-friendly packaging. CINKLIN Cleansing Tablet designed to reduce plastic waste, cost-cutting and revolutions the way cleaning is done in fast-paced environment to maintain high service of hospitality. This marks a bold step in redefining the future of cleaning, from liquid in plastic bottles, to smart, sustainable solutions.